The Big whisky event of the year in Newcastle is the Annual (6 so far) Whisky Lounge Newcastle Whisky Fest , This year i would be seeing it from a different perspective , from the other side of the table !
Ashok would be away ‘Down Under’ converting the Antipodeans to the Amrut Way and he asked me if i would step into his shoes and host the Amrut table at the Fest , how could i refuse !!! After the prep talk and collection of stock just before Ashoks departure , it was just a wait till the day of our ( i’d talked Melanie into helping out by now….) maiden appearance at a whisky show .
It was an early start on the morning , after loading the car it and getting to the Civic Centre Car Park , it was time for a Hearty breakfast at the Five Swans ! got to get your priorities right…… On arriving in the Banqueting Hall we were greeted by Amanda (Eddies better half) and shown to our table and down to the serious business of setting up our display……
I think we made a pretty good effort for our first go !
So it was just a case of waiting for the doors to open and the hordes to descend , say hello to a few fellow exhibitors (it was great to see Yolanda on this side of the country on the Bladnoch table) and pose for a piccy with our handy work……
The Amruts we had on offer were -
- Amrut Single Malt 46%
- Amrut Peated Single Malt 46%
- Amrut Single Malt Cask Strength 61.8%
- Amrut Fusion 50%
- Amrut Intermediate Sherry Matured 57.1%
- Amrut Single Cask – Bourbon #3446 62.8% (White Token Dram)
- Amrut Single Cask – Port Pipe Peated #2714 (Black Token Dram)
So at 12pm the doors opened and the first of the 700 punters enter and boy was it busy ! Right from the word go , there were lots of familiar faces and from the questions lots of new customers to the whisky experience . Quite a lot of the newbies were surprised there was a malt whisky from India and even more that there were 2 exhibiting here (Paul John was a couple of tables down from us ) , i’m glad to say all were highly surprised at how good the quality was of the Amrut product !!! After the initial shock of finding that Malt Whisky was produced in India the most commonest question was where is the distillery ? And how do they do the Peated one ? all of which we was willing to answer .
Melanie was well in the groove by now……
The Intermediate Sherry was an early Favourite , infact it was the first to depart the table ! It was great to see people just not going for set ones but being willing to try their way through the range and the Peated one being very popular with Islay fans . At one point word seemed to get around that the Fusion was an excellent dram (what we and Jim Murray already knew !) and there was a hell of a rush on it ! Going off peoples comments it’ll be interesting to see how it done in the dram of the day Competition . During the afternoon there weren’t many lulls in the crowd but we did find time to pose again……
The afternoon did fly over , it was great to spread the Amrut word and talk to fellow whisky drinkers about one of my passions , The Gorgeous Melanie was outstanding all afternoon – I was so proud of her ! The one thing that did come out of the afternoon was just how much Ashok will be missed when he returns to India , You are one popular man Ashok and lots of the visitors passed on their best wishes to you !
Some of the many visitors to the table , It was nice of Livvy to bring along her Grandad Bobby……. :-)
We had an absolutely Wonderful day , thank you Ashok for the opportunity to do it ! We wrapped our gear away and headed into town for a well deserved drink and bite to eat with Livvy …….
Some Photos Courtesy of our Good Friend Bobby Banford…….